Kallie & Co Featured on BuzzFeed 🎉🔥✨
It's been a while since I've written a blog post! Life can get so hectic when you least expected.
Having lost the company to a natural disaster back in 2017 to surviving a global pandemic, sharing this feels so deep and personal.
As a business owner, you work and work and hope that one day something will click and the magic will start happening.
Life post-pandemic looks so different for many of us. For instance, I closed my offices and warehouse and transferred everything to a fulfillment center. It was so difficult because I liked the personal touch of writing those handmade notes, but then I realized that part of thriving, not just surviving, requires us to do uncomfortable things.
It turns out that outsourcing the fulfillment center was a great choice; automating a lot of our marketing efforts was too. After all, e-commerce requires a lot of automation.
One day, the store showed so many visitors at once, and I noticed the referral link: BUZZFEED! I went straight to Google looking for answers, and voila! The first feature was there. Kallie & Co was featured some more times, and that brought us new customers, new wholesale partners, and a big push to keep growing.
Somedays it doesn't feel real, I'm still over the moon! Out of millions of brands, this giant noticed us!
Check out the BuzzFeed features below 😍
Check out some of our latest arrivals and restocks! The Oxford designs continue to sell so fast!
Thank you for giving us a chance to serve you and your business. We are more shoes coming up this spring and summer too.